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2017 TRENDS: FROM GSW AND INVENTIV HEALTH COMMUNICATIONS

Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels. Today it’s possible to pinpoint exactly where to find your most likely customers and know just when to connect with them.

The one thing the numbers can’t tell you: how to best engage those customers.

That’s why we collect trends. Trends show us those shifting customer expectations. They reveal data and clues about changing habits and preferences. They uncover brands that are making unique connections and getting to white spaces first.

This sixth installment of our trend report series is a product of global collaboration. Over 100 trend spotters from around the world worked to curate the clues, examples, stories and big ideas that are shaping communications, healthcare, digital experience, and consumer expectations for 2017.